Because rituals are way more fun than routines.

I learned a few things in my former corporate-ish life, including: 

  1. Put away the email and pick up the phone (or better yet, meet in person).
  2. Always advocate for yourself.
  3. A solid morning ritual and a glass of prosecco can get you pretty far.

I realized the impact of a morning ritual after mine crashed and burned. Since then I’ve experimented with anything you’ve read about on the internet (my boyfriend probably wishes I was joking ;-)). 

When it goes well, I love to share the resources and good vibes. When it doesn’t work out, I get back to basics. My non-negotiables.    

The cornerstone of my morning ritual is always yoga. 

Developing a home (yoga) practice is the best thing I’ve done for my health. I want to make this kind of thing more accessible, so for the past year+ I’ve been building an audio-first guided yoga app (yay!). It’s called 19 Minute Yoga and I’m ridiculously excited about it. If you’d like to try it, you can request a beta invite here.

I started this site so I could share my favorite resources and so I could meet–you! Be sure to say hello on Twitter or Instagram @NikisNotes.

Nicole D'Alonzo

Nicole D’Alonzo
While working in public relations and marketing in NYC, Nicole practiced a simple morning ritual to stay healthy and energized. She didn’t realize it at the time, but that was the beginning of Victory Rituals.

A short time later, Nicole was hired as Global Director of Social Media with L’Oreal, the number one beauty brand in the world.

After transitioning from agency to brand-side, she started sacrificing her healthy habits for other priorities – thinking it was the right thing to do. It was hard to believe that just a few moments make such an impact, but abandoning her morning ritual only demonstrated its true value.

Since then she’s spent countless hours researching the science of habits and the rituals of successful business leaders, along with getting certified in yoga and studying nutrition at Cornell.

Jersey-born, New York-based, and often traveling, Nicole is constantly searching for the best ways to be healthy on the road.

Mission Statement? Be Bold. Stay Grateful.


Passionate about healthy living, Nicole earned Cornell’s Plant-Based Nutrition Certificate and completed Yoga Teacher Training in 2014.

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A weekly mixtape of rituals and resources for mind + body >>